Insurance is South Africa’s most loved FSP industry according to social media data
The insurance industry has set the benchmark for Net Sentiment1 with a ranking of 16.1%, outperforming banking (9.4%), retail (3.3%),
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South African Insurance Sentiment Index
Clever campaigns are not enough to mask SA insurers’ lengthy claims process
Despite South African insurers’ best efforts to leverage advanced campaign content to steer consumer sentiment on social media in a
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