Jeep Unveils details of the New Compass with a Tribute by Alessandro Dobici
Before the global premiere, Jeep is unveiling details about the new Compass, set to be manufactured at the Melfi plant in Italy. For this special occasion, Jeep collaborated with acclaimed photographer Alessandro Dobici for an exclusive photoshoot at the plant. Renowned for his distinctive black-and-white portraits and sophisticated style, Dobici has previously worked with leading figures in the art, fashion, and entertainment industries. This time, his project honors a different kind of icon-the Jeep New Compass.
Reflecting on his work, Dobici described the exhibition as: “A journey through movement, precision, and emotion, these images capture the unseen soul of a new icon. By shifting between abstract blur and meticulous detail, I aimed to reveal the car as both a machine and work of art. Inspired by the energy of creation, this project is my personal tribute to the timeless dialogue between design and imagination.”
The new Compass, designed to embody Jeep’s adventurous spirit, boasts legendary capability, durability, cutting-edge technology, and unmatched versatility. Manufactured at Stellantis’ Melfi plant in Italy, it plays a crucial role in Jeep electrification strategy, featuring an expanded engine range with e-Hybrid, e-Hybrid plug-in, and fully electric options offering affordable Jeep® capability regardless powers choice. The meticulously crafted design enhances performance and maintains iconic Jeep elements like the seven-slot grille and trapezoidal wheel arches.
Jeep Unveils details of the New Compass with a Tribute by Alessandro Dobicihttps://t.co/ujEiLGHuLo#ArriveAlive @Jeep @dealerfloor pic.twitter.com/dH6DmBU5lG
– Arrive Alive (@_ArriveAlive) April 4, 2025
Jeep Brand
For more than 80 years, Jeep® has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, Jeep offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The Jeep brand’s dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged, yet refined vehicles designed to conquer it all.
