Sponsoring Women’s Sport and Advancing Gender Equality, Requires a Collective Effort, says Hyundai SA CEO
Sponsoring women’s sport in South Africa, promoting diversity, advancing gender equality and celebrating exceptional women athletes, from grassroot right up to international level, requires a collective effort.
This was stated by Hyundai Automotive South Africa, CEO: Gideon Jansen van Rensburg during this morning’s Cape Town SPAR Women’s 10km Challenge, held at the Green Point Stadium. The company was recently announced as the official vehicle sponsor, which entails giving away five Hyundai Exter vehicles; each valued at R269 900 at the five SPAR Women’s Challenge races in 2025. The winner of each car must be 18 years or older and hold a valid driver’s license.
“As Hyundai Automotive South Africa, we have a good understanding of some of the societal challenges facing women in South Africa, including in sport. If we choose to make a difference by going alone, we can make a difference however it will be minimal. Instead, by partnering with like-minded corporates like the SPAR Group through their SPAR GRAND Prix event, we can achieve more, collectively. We are proud to have come on board and look forward to many years of this partnership.”
According to various global and as well as local research, the automobile market has seen a dramatic change in recent years, with a significant increase in female car buyers. This shift reflects a broader societal trend towards gender equality.
“We pride ourselves as being one of the few global automobile manufacturers that produces car brands that uniquely appeal to every member of the family – taking into considerations aspects such as quality, reliability, good reputation and importantly, value-for-money. Today’s race afforded Hyundai Automotive South Africa an opportunity to showcase our brands to many local and international athletes,” added Jansen van Rensburg.
The upcoming races will be held in Durban on 22 June, Tshwane on 2 August, Gqeberha on 27 September and Johannesburg on 5 October 2025. Visit www.spar.run for more information.
