The all-new Mazda3: Innovating the sports compact
Since the launch of the first generation in 2003, through the second generation and up to the present, the Mazda3 has consistently exceeded both customers’ expectations and the industry standards. Responsive handling ensures driving pleasure while excellent environmental and safety performance is topped off with an emotive design complemented by the highest level of craftsmanship. It is no surprise then, that the Mazda3 has established itself as one of Mazda’s core models. It is sold in over 120 countries around the world and accounts for more than 30% of Mazda’s annual sales volume.
“There is no doubt that the Mazda3 represents the Mazda brand, and in order to take this key model to the next level, we made it our mission to deliver a product which would exceed the expectations of both long-standing fans and potential new customers. We knew that in addition to further enhancing the vehicle’s basic performance and delivering a generous serving of Mazda’s renowned driving pleasure, it was essential to offer something new; something never before seen in the segment.” says David Hughes, Managing Director Mazda South Africa.
“Therefore, we made innovating the sports compact our theme, and set about achieving this innovation by considering the vehicle from the customers’ point of view. Our aim was to appeal to the customer on two different levels. We wanted to create a stunning first impression that captures the eye and increases in impact when you climb inside as well as a deeper-level appeal that customers will come to understand and appreciate more fully over the years of ownership. The dynamic design captivates viewers at first glance and drivers will note the nimble and linear feedback the first time they get behind the wheel. Our goal with the Mazda3 was that the Mazda-unique experience of unity between car and driver would become stronger and deeper with each passing mile. The soulful design, packaging, high-quality interior, and outstanding environmental and safety performance all incorporate this quest to appeal to the customer on a deeper level; to make the vehicle something more akin to a life partner than a simple possession.” concludes Hughes.
The all-new Mazda3 brings together the very best Mazda has to offer. At a single glance, the design conveys the unique, instantaneous power of which the Mazda3 is capable. The dynamic expressions of KODO design, from the broad powerful stance, to the bold and rhythmical undulations of the body surface, suggest the exhilarating drive that awaits. The Skyactiv-G 2.0 engine models employ the full suite of SKYACTIV TECHNOLOGY, which delivers both responsive driving and outstanding environmental performance. While the carried-forward renowned MZR 1.6 engine for the low to mid-range models continues to deliver exceptional performance.
The all new Mazda3 is designed and built to the highest standard of performance and reliability. This standard is backed up by a 3-year unlimited kilometre factory warranty. To provide complete peace of mind motoring, a 3-year roadside assistance, a 3-year service plan and a 5-year Corrosion Warranty are also included.
